The Ultimate Guide to Live Shopping On YouTube 2022
Live shopping has boomed since the outbreak of the coronavirus, which forced many people to stay inside. Click here, Livestream selling has become a popular way for brands to sell online as more people want to shop online. Live commerce sales grew by 76% between March 2020 and July 2021 globally.
The live commerce sector has grown even as the world is recovering. According to companies, conversion rates via this channel are ten-fold higher than traditional e-commerce. The projected value of live commerce in the United States is $35 billion by 2024.
YouTube is the most used social media platform for live commerce in America, with more than 30% of American businesses using it. According to a YouTube study, 89% of respondents trust YouTube creators’ recommendations. YouTube livestream shopping is a must-have in any video marketing plan.
This comprehensive guide will help you use YouTube to host successful livestreams and engage your audience to improve your bottom line.
What is Live Shopping?
Live shopping allows brands to sell or promote their products online in real time through an online stream. Live shopping allows potential customers and brands to interact and streamline the buying process.
Shop-at-home television programs such as the Home Shopping Network are a great place to start live shopping. The appeal of live commerce has increased with the advent of digital platforms and social media.
An online survey of consumer opinions in 2021 found that 80% find livestream shopping events to be a convenient way to buy a product. 70% of respondents prefer livestream selling over other social media channels.
YouTube Live: What’s it all about?
YouTube Live, the video-sharing site YouTube, is the livestream feature. This feature allows viewers to view popular livestreams from their country. It also allows content creators the opportunity to live-broadcast and interact with viewers.
YouTube Live offers a wide range of content and niches, from beauty and fashion to music or gaming. A lot of brands use livestreams to demo or promote products. The platform can be used by some brands to instantly sell products. Marketers can also monetize the stream.
YouTube Live offers live chat moderation tools that not only increase engagement but also help to prevent online harassment. These tools include moderators and blocking words. They ensure positive chat experiences for users.
A YouTube livestream has many benefits.
Why should you live on YouTube?
Only a few percent of the 500 hours of video content make it to YouTube daily. This will help you stand out and be noticed. YouTube found that livestreams that are weekly featured by channels increase their subscribers by up to 40%. Viewers spend 70% more time watching livestreams.
YouTube Live to Engage Your Audience
YouTube Live’s chat feature is one of the most popular features. You can interact in real time with your audience through this chat option. This is a great way to build a relationship with your audience and provide an engaging experience for them. This increases trust and encourages viewers to purchase your product.
Trust in the audience has been increased
Potential customers love the authenticity of a livestream. A livestream can help customers feel more confident in their product by showing them the item as it is. Your viewers will be able to visualize themselves using a product if you show them how it works. This is a great opportunity to show off the quality of your brand.
Conversions are faster
Livestreams allow you to control the urgency of your audience. Promos and coupons that are limited-time can increase conversions. You can also use it to promote products that aren’t selling well. Check now
Streamlined buying
Livestreams allow you to respond instantly to your audience’s queries. Livestreams allow you to respond immediately to viewers’ questions, which can save them time and effort. This personal approach is more effective than answering by phone or email and can keep your audience coming back for more.
Analytics tracking
YouTube Live, just like business platforms use metrics to measure marketing campaigns, can help you collect data about your livestream. This allows you to see how your livestream performed, and pinpoint areas that need improvement.
Make your channel
YouTube makes it easy to create your YouTube channel. Here’s how.
Click your avatar in the upper-right corner and choose Settings from the drop down menu. This will take you to a summary of your account.
Select Create a new YouTube channel.
Click Create to add your channel name.
Livestreaming enabled
You can enable livestreaming from a web browser. Click on the navigation bar and then choose Go live. Follow the prompts to verify your channel if you haven’t done so already. It may take up 24 hours for your first livestream to be enabled. You can stream immediately after that.
If you are using a mobile device such as a smartphone or tablet:
Open the YouTube app.
Click Create at the bottom and then click Go live.
It may take up 24 hours for your first livestream to be enabled. You can stream immediately after that.
Select a streaming method
YouTube allows you to stream in three different ways. YouTube allows you to stream from your webcam or mobile device. More advanced users can stream using an encoder or streaming device. Users must meet specific requirements for each stream.
Mobile: This option is often chosen by creators for quick updates and vlogging. A verified channel and at least 1,000 subscribers are required.
Webcam: This is the best option if you need to stream quickly from your computer.
Gamers and professionals love the encoder. You can livestream games, concerts, conferences and sporting events. It can also be used with multiple cameras and microphones.
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