What is Video Advertising?
It seems pretty obvious: Video advertising is promotional content that plays before, during, or after streaming content. However, some marketing professionals expand the video advertising definition to include display ads with video content, social media video ads, and native video ads promoted on websites, such as news sites, entertainment sites, or e-commerce sites. We’re going to take the broader definition, so keep that mind as you continue reading.
Just go through these realities and figures:
- This online video clip ads could quite possibly end up being the leading type of online advertising and marketing, possibly within the next 18 to 24 months”- Bob Hanna, senor vice head of state of sales with Ruptured Media-a group that supplies publisher websites to marketers.
- Online video ad spend is to surge by 89% in 2007 and also is positioned to expand as well as in 2010 will certainly be worth around $2.9 billion.- marketing vox.
- At some time early in 2010, one in 10 bucks dedicated to internet advertising and marketing will certainly choose video clip placements – David Hallerman, an elderly expert with eMarketer and also the author of the record ‘Net Video clip: Advertising Experiments & Exploding Web Content
Video marketing involves the use of a online video editor for sharing your message to the audience. Most experts believe that video clips are more effective when it boils down to developing an engaging and interactive platform to communicate with the target market.
Therefore, there are various types of video clip advertising. Marketers, wanting to use this kind of Internet marketing, need to meticulously consider the pros and cons of each kind of video advertising. They need to additionally consider their intentions as well as unbiased campaigns of their internet marketing war each kind of video clip advertising and also choose the one that will help them to get maximum gas mileage.
Digital Video Advertising Trends
The digital video world is not static. Experienced marketers know they must stay on top of new developments to understand what audiences want and need. Here are four current video advertising trends to focus your strategy.
1. Varying video ad lengths according to channel
There is no hard and fast rule about how long a video ad should be. YouTube was one of the first platforms to offer six-second ads. Till 2018, 15- and 30-second ads were the most popular lengths.
Today, especially with the rise of TikTok and biteable “micro content” video, video ads may be very short, just a few seconds, or even as long as 2 to 5 minutes for B2B longer form video. It really depends on the goal of the video ad, so keep that in mind when creating a script or storyboard.
2. Viewers prefer mobile
Worldwide, web users are moving to mobile for many of their brand interactions and experiences, particularly in the B2C world. According to a Lemonlight study, 62% say they prefer watching content on a mobile device or tablet. This correlates with the global forecast that mobile video ads will eventually make up the vast majority of online video in the coming years.
For marketers, that means it’s time to put mobile first when planning video content. Assume that most of the audience will watch on mobile and make sure to configure video ads for mobile before desktop.
3. Video is becoming more important in sales and marketing
The State of Video 2022 report shows just how important video is for advertisers. Eighty-two percent of sales and marketing professionals say that video content is more important than ever before. As a result they are producing more video content than ever before too. In fact, 47% say they produced more than 51 videos last year.
Advertisers need to remain aware of this shift, especially if their companies show signs of pending budget cuts. Forgetting about video ads could cause them to fall behind competitors.
4. More companies are producing video content in house
As more online video creation tools become available and affordable, more companies are using internal manpower to produce video content. This is particularly true for small and medium businesses, who don’t necessarily want to invest in costly video production. Fully 58% of small businesses say they use internal resources for most or all of their video content. It’s true – with just an iPhone and a great idea, marketers can create engaging video ads that bring great results.
